Jolanda is the Founder of Lab 915 Technologies Inc. and responsible for all aspects of the MedTech startup. She has over 25 years of retail marketing experience working in the private sector at the Director level for brands such as Park Royal Shopping Centre, Oakridge Centre, The Amazing Brentwood, and Knowledge Network, among others. She has a strong record of success in strategic planning, branding, and multi-channel marketing delivering bottom-line results as well as a talent for pro-actively identifying opportunities for accelerated growth. She has expertise in managing budgets in excess of $1.5 million and project teams to achieve goals and objectives. Her natural ability to coordinate and collaborate across multiple business units has garnered a reputation for contagious enthusiasm and team-oriented philosophy. Her personal experience in understanding the challenges of rehabilitative assistive devices and the potential to enhance health-related quality of life makes her passionate about this venture.